Origins
Align was invented by outbound prospectors. We know from experience that strategic buyer-seller alignment is the defining factor on the sales floor.
But even in the information age, precise alignment is hard to find. This has to change.
Enterprise sales teams over-rely on indigestible courses, documents, and spreadsheets to continuously enable their value propositions. Align fixes all of this.
Content and courses are critical, but they aren't searchable enough for repeated, quick access at scale. Documents are clunky, courses get forgotten.
Product Strategy
At every enterprise sales team, there is a sprawling, evolving set of documents, spreadsheets, and slide decks that collectively define a company's value proposition.
Painfully, modern enablement stacks are too high-friction to find thoroughly customized content for every call. BDRs and SDRs 'wing' the vast majority of their calls. Content management systems are focused on helping you find entire documents, which are utterly unusable in 99% of sales development contexts.
When BDRs and SDRs make a cold call or compose a direct message, they should do exhaustive research on who they're reaching out to: their industry, their company, and their role, and how they can be helped by the SDR's solution. They need a centralized source of information to do this research.
Despite AI injections into our 'favorite' content management systems, customized value propositions are still impossible to find on the fly at scale.
To send the right messaging to the right people, sales development teams typically enable themselves with scattered docs and spreadsheets full of raw text that can be deployed on any platform: cold calls, zoom meetings, direct messages (Email/LinkedIn) and pre-recorded video pitches.
When you don't know something, and you can't find a document for it, the 'process' for finding it is hitting up people on slack who may or may not have what you need. Even if you find a good document, you need to skim through 85% of it to find and then re-phrase the small part that your prospect actually cares about. Fundamentally unscalable.
Messaging Becomes Outdated Faster Than Ever.
Sales enablement teams and reps always have their hands full coming up with strategies for positioning their products and solutions. This becomes trickier as markets evolve and expectations change across the board for sales reps.
Sales Enablement teams alone cannot come up with messaging for every niche tech firms serve; and reps often fill in the gaps themselves. A content-based approach leaves a lot of extra work for SDRs on the backend.
Content-driven enablement is a fundamentally top-down approach that serves critical purposes, but does not paint the full picture of a value proposition, especially in a format agile enough for high-velocity prospecting. Align provides an inside-out platform for messaging that anyone can contribute to and edit.
Enablement specialists can post new messaging in Align, and reps can put in great strategies, messages, and one-liners as they are discovered in the wild.
Sales teams need a collaborative, easy-to-use and learn platform to find small, but ultra-powerful snippets of their value propositions. Once the value proposition is all in the same place, brand new reps will be able to utilize hyperspecific company knowledge on any call. No training courses required.
When you lower the difficulty threshold for customizing emails, reps will send a higher volume of messages that strategically resonate with recipients.
De-silo your value proposition and start seeing results the day you do it. We're here to help.
