Talk About Value
Your products are tangible. Customers can touch it, but it isn't immediately clear how much value it can add.
Your product works hard for customers - make sure you tell them that in your sales pitch! Leverage Align's customer-centric approach to show customers why your product is worth its price tag.
A lot of the value you deliver is invisible to customers - it's in how your product can be leveraged and integrated into the existing technology stack.
Align can help salespeople collaborate to define this value and win over customers.
