Show & Tell What Your Analytics Can Bring.
Analytics tools are on the bleeding edge of data and technology. They are, by nature, difficult to understand and keep up with.
Your marketing team has done a great job boiling down your analytics services into dense phrases, but you know analytics customers: they can see right through them.
Data teams are busy. You have to speak the right language to get through to them.
Optimize For Strategic Resonance
Understanding technical aspects of your products and their current environment is critical for asking the most important discovery questions.
When prospects trust your company as advisors, they will 'spill the beans' and give intelligence that isn't in any enrichment system.
Sales leaders use this intelligence to build a case and a custom fit solution. Align helps reps uncover it.
