Bring In The New Age
Whatever your AI tool does, it's probably going to change its industry like cars changed transportation.
Positioning is critical, but it's an iterative process: Align helps you use the best messaging and strategy your company has at the moment, and allows you to update it seamlessly as new ideas come up.
No AI company has maximized its growth potential: every AI company out there must be continually re-evaluating its positioning strategy to align with modern trends and current business needs.
Talk About It Like A Human
Artificial Intelligence solves real, human problems. Don't let cool technology distract you from the real value it adds.
Technology has the potential to do massive amounts of legwork for people, especially knowledge workers - technology helps people over-achieve, spend more time with family, and make the world a better place.
Think strategically with your team about where your new AI-injected paradigms can have the biggest impact, and map strategy out in Align.
Differentiate Yourself
"AI" is one of the hottest trends of the 2020s. This is a double-edged sword for AI sales: this notoriety is good for marketing, but adds complications to the buyers journey. Especially in industries where AI is making its first impact, many have misconceptions about AI: what it is, what it does, and what it means. They often have a hard time distinguishing between AIs.
Sales must dispel these notions to guarantee total clarity and alignment on both sides before any proposal is made.
Differentiation is a critical aspect of AI sales, and Align is here to help you differentiate yourself in the most niche situations you can imagine.
People Are Scared of AI
Show people the power they can wield by properly utilizing AI in the workspace.
Doomsday proponents and the Terminator franchise have tainted the public's perception of AI. But it's a tool they can use to make their lives better. Show them.
AI will change the world for the better. Communicate this in a way that strategically resonates with prospects.
