Sending emails is one of the best ways to make money as a sales rep, and an effective growth tool... when used properly. Spam filters are getting smarter and smarter, and sales teams need to play within their unintuitive, constantly-changing rules to get ahead.
Spam filters are taking money from you.
The only way to get through to prospects is in plain language tailored specifically to their problems.
They have blacklisted your whole company.
We all have inboxes. We know what they're like. Good spam filters can save your brain from pushy spam emails.
When sales teams put images, gifs, links, and click trackers in emails, these faithful inbox guardians perceive it as an attack. Even more dangerous to salespeople, though, is that if you send too many emails without getting a response, you also get flagged as spam.
Unfortunately, you're already screwed. Every multi-touch sequence you sent out and didn't get a response from has probably flagged you as spam at those accounts.
Increase revenue through email visibility and quality.
In sales, the stakes couldn't be more obvious: money. When you fail to reach someone's inbox, they lose out on something that can help them, your organization misses its targets, and you take home less money. It's that simple.
Earn meetings the hard way.
At the end of the day, we're all getting bombarded with gigabytes of information on an hourly basis. In order to foster a healthy business partnership with busy, important clients, sales teams need to be precise and speak directly to each buyer's individual niche.
Companies sell many different products and services, and each customer has different emotional profiles, work background, and OKRs for their business and industries.
The only way to get through to prospects is in plain language tailored specifically to their problems.
The Upshot: Enablement and Operations teams must be thinking about this.
When your job is to make sure that sales reps can do their jobs effectively, email deliverability is a pretty simple way to get a few more meetings out of daily email writing seshes. Make sure they are concise, to the point, and in plain text.
Happy hunting.
